Extreme E has announced an extension to its media rights agreement with Brazilian broadcaster Globo.
Sportv, Globo’s pay TV channel, will air some of Extreme E’s live racing and extended content, such as highights programming, as well as magazine, preview and review shows in Portuguese.
Coverage will also include a roundup on Globo’s Sunday sports news programme, ‘Esporte Espetacular’. The agreement covers both the 2023 and 2024 seasons.
Brazil represents a key market for Extreme E and, although the series has not yet been able to race in the nation due to Covid restrictions, an independent Scientific Committee composed of leading climate experts, which includes Brazilian Amazon expert Francisco Oliveira, already works alongside Extreme E to help advise and educate on the environmental issues facing this vulnerable part of our planet.
In addition, Extreme E’s legacy organisers work with the Nature Conservancy’s Forest Restoration programme in Pará in the heart of the Amazon. This project – which has now been running now for nearly two years – maintains more than 200 hectares of a Cacao-based agroforestry programme, working with more than 50 local smallholders to help support revenues from sustainable farming.
“This partnership extension with Globo TV is truly exciting. Brazilians have a long standing affinity with motorsport and we know they love our racing format which combines top teams, leading electric vehicle performance and fast-paced action, all coupled with a concern for the future of our planet,” said Ali Russell, chief marketing officer at Extreme E.
“South America is a really important audience for our purpose driven championship, especially as host to the lungs of the planet, the Amazon, which is on the front line of the climate crisis. As the leading national broadcaster, Globo is the perfect partner to help us continue to engage with the next generation of fans to our sport.”