Envision Virgin Racing sign sustainability-focused WaterBear content deal

Formula E team partners with on-demand video platform for multi-part sustainability series.

Envision Virgin Racing sign sustainability-focused WaterBear content deal

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  • Envision Virgin Racing to become exclusive content partners of WaterBear
  • Partnership will be launched with sustainability series Kids Against Plastic
  • Jaguar Racing also partners with Micro Focus for season seven

Formula E team Envision Virgin Racing have partnered with WaterBear Network, a free, on-demand video platform that highlights environmental issues.

The collaboration will see the team become WaterBear’s exclusive content partner in Formula E and aims to augment their self-proclaimed carbon neutral status after recently becoming the first motorsport team to sign up to the UNFCCC Sports for Climate Action Framework.

Launched at the end of 2020, WaterBear has already attracted the attention of the Duke of Sussex Prince Harry, actor Maisie Williams and model and activist Lily Cole as well as over 80 charities and NGOs worldwide. The service is available on any device and showcases environmental documentaries, original content and live streaming.

To begin the partnership, the team's new multi-part sustainability series, Kids Against Plastic, hosted by eco-activists Amy and Ella Meek, will be streamed by WaterBear.

Members of the platform will also be able to watch and engage with all Envision Virgin Racing's original content, including their 'Race Against Climate Change' initiative.

"At WaterBear our goal is to take our members on a journey, using great storytelling to inspire action,” said Victor Eckard, the managing director at WaterBear.

"Sport has a huge global - and engaged - following, and through this partnership we hope to mobilise this powerful community to be inspired by award-winning content and create impact around the world."

In other Formula E news, ahead of the 2021 season Jaguar Racing have partnered with UK-based software provider Micro Focus.

As the team's official digital transformation, business resiliency and analytics partner, Micro Focus’ machine learning technology will be deployed to achieve results on the track.

As part of their collaboration, Micro Focus will also conduct a cyber resilience assessment workshop for Jaguar Racing to assist the team in identifying any potential cyber threats and boost software development.

The first round of this year’s Formula E championship takes place on 26th February with the Diriyah E-Prix in Saudi Arabia.