E1 names Bombay Sapphire as official gin sponsor

E1, the all-electric raceboat world championship, has signed a global sponsorship deal with Bombay Sapphire.

Confirmed:

• Bombay Sapphire becomes E1’s official gin partner and the official cocktail of the series
• Company’s gin will be served to guests at the Ocean Club, E1’s exclusive VIP invite-only hospitality offering
• Includes official partner status covering Team Brady and Team Drogba
• Bombay Sapphire also becomes presenting partner of E1’s sustainability-focused Blue Impact Championship

Context:

Bombay Sapphire joins a sponsorship portfolio that includes Saudi Arabia’s Public Investment Fund (PIF), which owns the series, and Boss.

E1 counts sporting greats like Tom Brady, LeBron James, and Rafael Nadal among its team owners, but hasn’t yet seen this translate into an expansive portfolio of partners.

The championship recently finalised its 2025 schedule with the addition of Lake Maggiore in Italy.

Comment:

Rodi Basso, founder and chief executive of E1, said: “Welcoming Bombay Sapphire as a Championship partner solidifies E1’s status as one of the most compelling opportunities in global sport and entertainment. With celebrity star power, highly competitive racing, and a purpose to accelerate change, we’re the sport of tomorrow that innovative brands are backing today.

“In E1, Bombay Sapphire has found a natural home. It is a partnership that is built on a passion for blue sustainability and we’re energised to deliver impactful change together as we redefine racing on water.”

Coming next:

The partnership gets underway from E1’s next race weekend in Dubrovnik, Croatia, taking place from 13th to 14th June.

Go deeper:

• A celebrity’s playground: How is Saudi-backed E1 Series changing the world of water mobility?
• E1 Series appoints Iris as exclusive media partner