DCL announces data-driven Shikenso Analytics deal

Data analysis company to provide drone racing series with in-depth insights for brand partners.

DCL announces data-driven Shikenso Analytics deal

DCL

  • Analysis to cover social media and sponsorship activations
  • Insights to help produce tailored digital content

The Drone Champions League (DCL) has announced a partnership with data analysis company Shikenso Analytics.

As part of the deal, Shikenso Analytics will collect data and provide DCL with in-depth insights for its inventory and brand partners.

Additionally, qualitative and quantitative analysis will be undertaken on sponsorship activations and activities across streaming platforms and social media.

The partnership is designed to allow DCL to grow and improve its connection with its growing audience by creating tailor-made content.

"By partnering with Shikenso, the leading data analytics partner in the space, we look forward to using the insights to further develop and better our offering to our audience", says Benedikt Brandmeier, head of business development at DCL.

The DCL is a drone racing series that takes place across virtual platforms and in reality, racing around custom-built courses globally, with the start of the 2021 season start in June seeing the introduction of a new women's championship, a shakeup in its racing format and a new team added.

The 2021 DCL season continues on 25th July with the Virtual Drone Grand Prix, taking place remotely, on a course in Reuette, Austria.