Caesars offers ‘US$5m’ VIP hospitality package for F1 Las Vegas GP

Casino looks to maximise revenues on inaugural event.

Caesars offers ‘US$5m’ VIP hospitality package for F1 Las Vegas GP

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  • Package includes five-night stay at Nobu Sky Villa
  • Domenicali states price positioning will be on the top side for race

Hotel and casino giant Caesars Entertainment has unveiled a US$5 million VIP hospitality package for next year's inaugural Las Vegas Grand Prix.

The so-called 'Emperor Package' includes a five-night stay at the Nobu Sky Villa at Caesars Palace, with access to a personal driver, a Rolls-Royce, and two tickets to an Adele concert.

The experience also allows VIP access to a 4,700 square foot terrace overlooking the Strip, which forms part of the Formula One circuit.

The Las Vegas Grand Prix is set to be by far the most expensive event for Formula One next season, and the organisation is taking the unusual step of promoting the event itself.

Tickets are available starting at US$500 for a three-day general admission pass, although these tickets were only added after hotels stepped into purchase vast swathes of tickets, repurposing them into their own packages.

Like Caesars, casino giant MGM Resorts reportedly bought between US$20 million and US$25 million worth of tickets to create its own hospitality offerings.

Stefano Domenicali, chief executive of Formula One, previously told the Associated Press (AP) that “in terms of price positioning, we are going to be on the top side because this is Las Vegas and that is the nature of the customer coming to Las Vegas”.