- Coverage to include live sessions, highlights, news and interviews
- World RX and ERC coverage to begin in Sweden from 2022, WRC added in 2023
Nordic pay-tv broadcaster C More has agreed a five-year broadcast partnership with WRC Promoter for rights to the motorsport agency's top three series.
The agreement covers the World Rally Championship (WRC), the World Rallycross Championship (WRX) and the European Rally Championship (ERC) from 2022 to 2027 in Sweden and Finland.
In Sweden, fans will have access to WRX and ERC on C More from 2022, with WRC coverage starting in 2023. In Finland, fans will be able to watch all three championships from 2022.
As part of the agreement, coverage of WRC, WRX and ERC will be available on the C More Max channel, as well as on the broadcaster's over-the-top (OTT) platform.
Coverage will include live sessions, highlights, interviews, news and behind-the-scenes content from all three series.
This rights deal covers a key market for all three series. Finland and Sweden are long-standing hosts of WRC and are both scheduled to host races in 2022.
Additionally, Finland is the home of WRC team Toyota Gazoo Racing, which secured drivers', co-drivers' and manufacturers' titles in 2021.
"It’s a multi-course menu for hungry fans eager to feast on three of the most exciting and action-packed motorsport series in the world," said Philipp Maenner, media rights director at WRC Promoter.
"Finland and Sweden both have a wonderful motorsport heritage. This package gives fans the opportunity to support their heroes in three different, but equally exciting, series at almost 30 events each year.
"There will be more motorsport action to watch than ever before in these countries on a variety of platforms. C More’s enthusiasm for a long-term agreement shows not only the current value of our championships, but its confidence at the way in which they will grow over the coming years."