British Superbikes extends associate sponsor deal with Quattro Group

Infrastructure equipment specialist signs on for fourth consecutive year.

The British Superbike Championship (BSB) has extended its associate sponsorship agreement with Quattro Group into a fourth consecutive season.

Confirmed:

  • Quattro Group to continue as associate sponsor of the British motorcycling series, with enhanced track visibility for 2023
  • Title sponsorship of BSB's support series – British Supersport and the GP2 Championship – also to continue
  • The company's Scottish division, AB2K, returns as headline partner for the Knockhill round
  • In addition, Quattro Group to feature at the Snetterton and Brands Hatch events

Context: Quattro Group first partnered with British Superbikes in 2020 and the infrastructure equipment specialist has signed one-year extensions with the series ever since.

Comment: Stuart Higgs, series director of BSB, said: “It is fantastic to continue our partnership with the Quattro Group into a fourth season. The company continues to enthusiastically support our sport and I am delighted that they maintain their recognisable association with the Supersport and GP2 series this year, especially as it is expected to produce more incredible action this season featuring all the leading manufacturers in the class.”

Coming next: The 2023 BSB season gets underway this weekend at Silverstone Circuit from 7th to 9th April.

Go deeper:

Share