BlackBook’s latest report: Profiling the circuits and services at the heart of motorsport

BlackBook Motorsport speaks to circuit operators and designers, safety experts, ticketing operators, digital and technology specialists, and hospitality professionals to learn how some of the most storied venues in motorsport function behind the scenes.

BlackBook’s latest report: Profiling the circuits and services at the heart of motorsport

Behind every great motorsport event is a great circuit, carefully operated to attract a wide variety of series, fans and sponsors. But that’s not all. Services such as hospitality, ticketing, design and technology also play an increasingly important role in the operation of these venues and their events. 

BlackBook Motorsport’s newest report, Places for races: Inside the circuits and services at the beating heart of motorsport, showcases several international circuits, exploring key areas of their businesses - from design and build, to venue operations and commercial partnerships, ticketing, hospitality, and adjusting to the new realities brought about by the pandemic.

Representatives from Germany’s iconic Nurburgring, as well as Goodwood, Laguna Seca and The Concours Club, lift the lid on the running of their venues and the challenges faced over the past year. Also included is a deep dive into motorsport’s newest market, the Middle East, with contributions from Yas Marina and Bahrain International Circuit. 

In the services section of the report, Bob Barnard Track Engineering, Driven International, C&O Innov8 Consulting, F1 Experiences, The Paddock Club, PMY Group and Motorsport Tickets are profiled, providing insight into what it takes to run a motorsport event and the impact they have on a race weekend.

In addition, BlackBook Motorsport's official data partners SponsorPulse and Hookit take a deep dive into the numbers behind the operation of these venues and services, exploring sponsorship and social media opportunities for the properties included.

Download the report today here.