Australian GP renews Rolex title sponsorship

Swiss watchmaker to title sponsor F1 race for tenth time.

The Australian Grand Prix has renewed its title sponsorship with Rolex.

Confirmed:

  • It will be the tenth time the Swiss watchmaker has title sponsored the Formula One race
  • Rolex returned as title sponsor for the Australian Grand Prix in 2023

Context:

Rolex was previously the event’s title partner between 2013 and 2020, before returning to the position for this year’s race. The Swiss watchmaker is a global partner of Formula One, acting as the official timekeeper and the official timepiece of the series on a multi-year deal first signed in 2012.

Comment:

Travis Auld, chief executive of the Australian Grand Prix Corporation, said: “We are thrilled to welcome Rolex back as title partner for 2024 and look forward to continuing to work together to create as exceptional event.

“Rolex is synonymous with Formula One and are globally recognised as a leader in their field – they are a perfect match for the Australian Grand Prix.

“There is a lot of work happening behind the scenes to put together the best combination of motorsport, entertainment and hospitality that Albert Park has ever seen in 2024. We can’t wait to welcome fans back through the gates and share these experiences with them in March.”

Coming next:

Tickets are already mostly sold out for next year’s race, with the 2024 Australian Grand Prix taking place from 21st to 24th March.

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