Aston Martin F1 ties up XP deal

Brazilian investment management company signs multi-year deal to become team's global financial services partner.

Aston Martin Formula One team have signed a multi-year deal with Brazilian investment management company XP.

The agreement, nnounced ahead of this weekend's Brazilian Grand Prix, sees the São Paulo-headquartered company become the British team's official global financial services partner.

XP branding will appear on the top chassis and rear-wing endplates of the Aston Martin car from this weekend. Branding rights will then be expanded to include the team kit and driver race overalls from the start of the 2023 season.

“As a business, we are focused on building strong, long-term relationships with companies and clients within our ecosystem,” said Lisandro Lopez, chief marketing officer at XP. 

“As a loved and respected brand within Brazil, we are now connected with the country's passion for Formula One. And that will kick off a new era for our brand, connecting us to millions of Brazilians around the world.

“In addition, supporting Brazilian motorsport and young Brazilian drivers is one of our highest priorities for this partnership. The structure we are looking to provide absolutely aims to re-establish that hegemony and put Brazil firmly back on the F1 map.”

Jefferson Slack, managing director for commercial and marketing, added: “We are delighted to welcome XP to the AMF1 team. They are one of Latin America's most revered and respected investment companies, with a presence across many continents, and we are very happy that they have chosen to partner with us.

“Together, we believe that the future for Brazilian motorsport is bright: we have already signed Felipe Drugovich as one of our development drivers for 2023, and we have big plans for him.

“We are also looking forward to supporting XP's incredible aim to help restore Brazil's rightful position within the F1 firmament with their comprehensive support programme for young drivers. It's an incredible and commanding way to kick off this partnership.”

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