Aston Martin F1 team tie up AvaTrade and Globe-Trotter deals

Brands sign on as British team's respective trading and global luxury luggage partners.

The Aston Martin Formula One team have agreed a pair of sponsorship deals with AvaTrade and Globe-Trotter.

Contract:

  • AvaTrade becomes the team's trading partner
  • Globe-Trotter signs on as global luxury luggage partner

Context: The deal with Globe-Trotter is described as being a 'long-term agreement', whereas it appears the contract with AvaTrade is just for the 2023 season. Aston Martin also recently agreed a deal with investment bank Citi.

Comment: Jefferson Slack, managing director, commercial and marketing at Aston Martin, said: “We are very proud to team up with Globe-Trotter, a luxury brand that shares many parallels with AMF1. Travelling around the world is part and parcel of what we do. It is [also] hugely exciting to welcome AvaTrade as the official trading partner of AMF1.”

Coming next: Both brands will be visible on the new car when it's unveiled at the team's Silverstone campus on 13th February.

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