Aston Martin F1 team announce Boss partnership

German brand will produce all types of apparel for the racing team from 2023.

Aston Martin F1 team announce Boss partnership

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Aston Martin have announced German brand Boss will supply formal apparel for the Formula One team's drivers, as well as a range of race and travelwear for the entire team from the start of the 2023 season.

The brand gains logo placement on the front wing endplates, with the deal signed in time for the British Grand Prix.

"I fully recognise the commitment and ambition shown by Boss and its return to grand prix racing with the Aston Martin Aramco Cognizant Formula One Team," said Aston Martin's executive chairman, Lawrence Stroll.

"The arrival of Boss is a further validation of the incredible work we are doing to build a world-class platform where brands can partner, amplify, and activate on a truly international scale.

"I already know and appreciate the craftmanship, style, and detailing that characterises the Boss brand, and I look forward to affirming those values as we develop new and innovative collections together. We cannot wait to get started."

Daniel Grieder, chief executive of Hugo Boss, added: "Our ambition is always to work with strong partners whose defining values match those of our brands. Aston Martin's impressive power lies in its focus on technology, craftsmanship, iconic and luxury design – all guiding principles that the Boss brand shares.

"We are excited to continue our long motorsports legacy with AMF1, and we are looking forward to the many shared experiences we will deliver to fans, with our joint brand power and passion for speed."