The Aston Martin Formula One team have struck a new partnership with online trading platform Pepperstone.
Contract:
- Pepperstone will be the team’s global forex and trading partner
- Aston Martin describes the partnership as a ‘long-term’ deal
Context:
This deal represents a quick commercial turnaround for the Aston Martin team, who lost AvaTrade to Red Bull in December. AvaTrade was Aston Martin’s previous partner in the space, having held the position for two seasons.
Pepperstone clearly sees Formula One as an ideal platform to increase its visibility around the world, and it follows a partnership signed with the Ultimate Fighting Championship (UFC) in Asia at the back end of last year.
Comment:
“We’re delighted to welcome Pepperstone to Aston Martin Aramco and the world of motorsport,” said Jefferson Slack, managing director of commercial for Aston Martin.
“This partnership reflects our shared commitment of pushing boundaries and redefining excellence, and we look forward to collaborating with Pepperstone to create unparalleled opportunities and drive impact in key global markets.
“We believe that together with Pepperstone we are well placed to promote their exceptional services to a global audience in an exciting category.”
Tamas Szabo, group chief executive of Pepperstone, added: “Pepperstone and Aston Martin Aramco thrive in high-performance, precision-driven environments where trust, excellence, and relentless innovation are at the core of everything we do.
“We are thrilled to work together and build a winning partnership that drives success both on and off the track, and we can’t wait to celebrate this at the Australian Grand Prix in Melbourne, the first of the season and our home race.”
Coming next:
Pepperstone branding will be visible on the Aston Martin car for the first time when it is unveiled ahead of the 2025 season.
Go deeper:
- F1 team finances roundup: Is the budget cap working four years in?
- Aston Martin F1 team valued at ‘more than UK£1.5bn’ in latest private equity investment
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