Aston Martin F1 expand and extend AvaTrade partnership

One-year extension sees online trading firm receive enhanced branding presence.

The Aston Martin Formula One team have agreed to extend and expand their existing deal with online trading firm AvaTrade.

Confirmed:

  • One-year extension will see enhanced AvaTrade branding on the car and driver racesuits
  • Company will continue to use Formula One partnership to educate and inform its customers

Context:

AvaTrade signed on as official trading partner at the start of this season and Formula One has proven to be a successful platform. The extension for the 2024 season will see the online trading firm receive a more visible presence.

Comment:

Jefferson Slack, managing director for commercial and marketing at the Aston Martin Formula One Team said: “We only welcomed AvaTrade into the Aston Martin F1 family at the start of this year, so we're delighted that they have not only chosen to extend the partnership but also to expand their involvement with the team. AvaTrade's use of tools, processes and technology to enhance and improve the trading experience really mirrors the methods the F1 team employs for on-track success. We are looking forward to working alongside them to showcase their world-class trading experience on a global stage.”

Coming next:

The expanded agreement will come into effect from the start of the 2024 season, with the opening race taking place in Bahrain from 29th February to 2nd March.

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