- Software firm to receive car branding
- Genesys eyes global exposure via Formula E
Formula E team Andretti have announced a new partnership with software firm Genesys.
Andretti already works with Genesys under its IndyCar brand, where the software company sponsors James Hinchcliffe's car.
As part of the deal, Genesys will receive branding on the cars of Andretti drivers Jake Dennis and Oliver Askew.
Andretti said that expanding the partnership to Formula E will mean Genesys gains an international platform to grow its presence.
"I’m really excited to welcome Genesys to our Formula E family," said Michael Andretti, owner of Andretti.
"Joining our Avalanche Andretti team opens new opportunities for Genesys to engage globally through the world championship. We’re looking forward to introducing the Genesys team to all-electric racing and continuing what has already been a successful relationship."
Joyce Kim, chief marketing officer at Genesys, added: "We’re thrilled to partner with Andretti Formula E and join the millions of fans around the world cheering for their team to take the checkered flag.
"Success on the track takes an incredible amount of real-time data shared across the vehicle, driver and team."