The Alpine Formula One team have signed a one-race deal with US-based transportation solutions provider AutoNation for the Miami Grand Prix.
Contract:
- Two parties to co-host events at The Concours Club, the Hard Rock Stadium and greater Miami
- Attendees will be given the opportunity to interact with and test drive Alpine A110 sports cars
- AutoNation and Alpine have also entered into a dialogue on future opportunities in the US retail market
Context: While this is AutoNation's first step into the world of Formula One, the transportation solutions provider is already heavily involved in the IndyCar Series, supporting Meyer Shank Racing drivers Hélio Castroneves and Simon Pagenaud, as well as Andretti Autosport's Kyle Kirkwood.
Comment: Laurent Rossi, chief executive of Alpine, said: “AutoNation is a tremendous retailer with an industry-leading customer experience and is also an experienced partner in motorsports, with a winning pedigree in the Indianapolis 500 and NTT IndyCar Series. This makes for a fantastic partnership in one of the most exciting markets in the world.”
Mike Manley, chief executive of AutoNation, added: “We are excited to partner with Alpine, a leader in international motorsports. AutoNation and Alpine are connected in our love for cars, speed, and drive to win.”
Consequence: This partnership comes at a time when Alpine is looking to expand into the North American market for the first time, highlighting the mutual benefit of such a deal. There will be a series of activations in the lead up to the Miami Grand Prix, taking place from 5th to 7th May.