The Alpine Formula One team have struck a new partnership with trading and investment platform eToro.
Key details:
- eToro becomes the team’s exclusive trading and investment partner
- Partnership will focus on engaging fans globally through content and experiences throughout the season
Context:
This is the first new partnership for Alpine ahead of the 2026 Formula One season, which will introduce new regulations widely regarded as the biggest change in the sport for years. It will also mark the first campaign in which Mercedes supplies Alpine with power units, following Renault’s decision to end its own engine programme after 2025.
eToro has been a prolific sponsor in European club soccer, including partnerships across the Premier League and Ligue 1, and also has a deal covering both the men’s and women’s Premiership Rugby competitions in England. This marks the company’s first entry into Formula One, although it did previously partner with the now-defunct Formula E team DS Techeetah in 2021. Alpine’s existing commercial partners include title sponsor BWT, as well as Eni, MSC Cruises and Castore.
eToro will be hoping for a stronger campaign from Alpine in 2026 after the team finished bottom of the constructors’ championship last season.
Comment:
“We are excited to welcome eToro as our exclusive trading and investment partner,” said Guy Martin, global marketing director of Alpine.
“Our partnership brings together two brands driven by performance, innovation and a shared ambition to challenge conventions both on the track and beyond. We are keen to bring fans closer to the sport than ever through innovative campaigns together with like-minded partners, such as eToro.”
Yoni Assia, co-founder and chief executive of eToro, added: “We are proud to partner with BWT Alpine Formula One Team ahead of the 2026 season.
“Formula One is driven by innovation and a relentless commitment to improvement, which strongly align with eToro’s mission to equip our users with the financial tools and education they need to meet their evolving investing goals. Together, we look forward to creating inspiring content and experiences for fans worldwide.”
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