The Alpine Formula One team have extended their memorabilia partnership with Memento Exclusives.
Contract:
- Multi-year extension to long-standing licensing agreement
- An A524 Simulator, signed by driver Pierre Gasly, will be auctioned to mark the extension
- The company can now build and sell officially licensed show cars and simulators for the first time
Context:
Memento Exclusives will work with the Enstone-based outfit via F1 Authentics to sell official memorabilia, including racewear from Grands Prix and signed photos, helmets and bodywork.
The signed simulator will be a headline item on F1 Authentics’ ‘Styled for Speed’ auction running between 11th and 25th June, which will also include race-worn equipment from both Gasly and his teammate, Esteban Ocon.
Comment:
David Gendry, chief commercial officer of Alpine, said: “We are delighted to be continuing our relationship with Memento Exclusives. The uniqueness and the quality of the products available to fans and collectors is super exciting. We look forward to continuing our journey together.”
Coming next:
Formula One returns to action with its tenth race of the season at the Circuit de Barcelona-Catalunya. The Spanish Grand Prix takes place from 21st June to 23rd June.
Go deeper:
- The SkyPad, Martin Brundle interviews, and remote production: Inside Sky Sports’ award-winning F1 coverage
- Claire Williams exclusive interview: Why she misses F1, watching Williams from afar, and providing opportunities for women

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