AlphaTauri F1 car gets Ziba Foods branding

Faenza-based team will help brand promote nutrition messaging while supporting sustainable practices in a developing country.

AlphaTauri F1 car gets Ziba Foods branding

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Scuderia AlphaTauri have announced that Ziba Foods, a fast-growing, mission-led healthy nutrition brand will take up the branding inventory secured via FlexBox's partnership with the Formula One team.

Ziba Foods is a US-based artisanal food company that specialises in heirloom and wild-grown dried fruits and nuts from the mineral-rich valleys of Afghanistan.

With a passion for social enterprise and impact investing, FlexBox founder Henrik Nielsen has exercised his vision to support the livelihood of local women and farmers through a strategic investment in Ziba Foods.

“Given that Scuderia AlphaTauri is a globally known racing team which embodies a premium lifestyle-oriented ethos, I see them as a perfect platform to promote my latest endeavor with Ziba Foods,” said Henrik Nielsen, Founder of FlexBox and investor in Ziba Foods.

“Together, we want to use their global platform to provide international visibility to healthy nutrition while helping to achieve sustainable social and economic stability in a developing nation.”

“Henrik is a real motorsports enthusiast, but he also has tremendous lateral vision and an ability to direct resources to where they are most needed,” commented Franz Tost, team principal of AlphaTauri.

“In many ways, Ziba Foods is everything that Formula One embodies: inspired by the highest quality, respect, and fair play. Driven by excellence, innovation, and good health.

“We are grateful to Henrik for placing his trust in us and very pleased to welcome Ziba to the team.”

The AlphaTauri cars will race with a revised livery to include the Ziba Foods branding on the front wing endplates and nose for the remainder of the 2022 Formula One season.