Alfa Romeo snags Hyland sponsorship

Getty Images

• Hyland to give Alfa Romeo access to content services tools
• Firm to receive branding in Alfa Romeo's garage

Formula One's Alfa Romeo have announced a new partnership with global content services provider Hyland ahead of the 2022 season.

The deal sees Hyland secure branding on Alfa Romeo's C42 cars for the duration of the partnership, as well as on the team's garage walls.

In return, Alfa Romeo will gain access to Hyland's data-driven solutions platform to help with content decisions.

 "The world of Formula One relies on speed and agility: not just on the track but also in the factory, where new developments are designed and produced from one race to the other," said Frederic Vasseur, team principal of Alfa Romeo.

• ‘We have nine years’: How Formula E is leading motorsport’s sustainability challenge

"This agile philosophy is shared by the team and Hyland. By applying advanced technologies and solutions to predict, respond and adapt to the speed of change, Hyland, as it does for all business partners, will help us make the next step forward."

The deal will be visible when Alfa Romeo gets its 2022 Formula One season underway on 20th March at Bahrain International Circuit.