Alfa Romeo F1 team partners with Assos

Swiss cycling equipment supplier will supply racing team with apparel.

Alfa Romeo F1 team partners with Assos

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Alfa Romeo Formula One team have announced a new deal linking it with high-precision cycling equipment supplier, Assos of Switzerland.

The partnership, which is powered by a shared commitment to precision engineering and the advancement of technology-driven equipment, will join two companies working at the highest levels within sport technology

As part of this relationship, Assos will provide the Swiss-based team with bespoke cycling apparel to assist in the advancement of the health, well-being and performance of the team’s drivers and personnel.

“The key to success is not just technological advance, but mainly human performance: ASSOS shares this principle with us – they relentlessly improve their products to extract the best from every human being,” said Frédéric Vasseur, Team principal of Alfa Romeo Formula One Team Orlen. 

“Assos will help our drivers and all team members unlock their full potential by pushing them towards better health and well-being: I can’t wait to start working with them.”

Derek Bouchard-Hall, chief executive of Assos of Switzerland, added: “Assos and Alfa Romeo F1 Team Orlen are kindred spirits – both organizations seek to push the boundaries of human performance through technological innovation. 

“We leapt at the chance to work with the team when we discovered that our admiration for their exceptional F1 team was matched by their passion for cycling and the Assos brand.”