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Alfa Romeo F1 Team Orlen have announced a partnership with Ciesse Piumini ahead of the Emilia Romagna Grand Prix at Imola.
Ciesse Piumini, owned by Mittel, has a proud heritage in the world of sports and is, like the Alfa Romeo brand, a symbol of Italian excellence around the world.
The partnership between Ciesse Piumini and Alfa Romeo F1 Team Orlen is part of a broad communication strategy by Ciesse and will be the key pillar of an ambitious advertising campaign conveyed through the most widespread magazines and digital channels.
The logo of Ciesse Piumini will feature prominently on the rear wing of the C42 cars driven by Valtteri Bottas and Zhou Guanyu during this weekend’s race in Imola, as well as in Monaco and Monza – three of the most iconic locations in motorsport.
“We are delighted to welcome Ciesse Piumini to the Alfa Romeo F1 Team Orlen family. Ciesse is a brand that embodies universal values like freedom and the will to explore, and their devotion to the outdoors and sporting pursuits resonates with us,” said Frédéric Vasseur, team principal of Alfa Romeo F1 Team Orlen.
“Like the Alfa Romeo brand, Ciesse Piumini hails from Milan – just one of the many connections between our two realities – and we are looking forward to strengthen this relationship as the season progresses.”
Fabio Primerano, chief executive at Ciesse Piumini, commented: “We are proud to go on track with Alfa Romeo F1 Team Orlen as we believe it is a perfect partner for our brand. Both realities represent today two important examples of performance and determination with a sporting soul.
“We believe that the strong recognition and brand appeal that Alfa Romeo F1 Team Orlen has worldwide, where we aim to grow significantly, is fundamental for us.”
“This important partnership, strongly wanted by all of us for the perfect identification between the values of Mittel and those expressed by Alfa Romeo F1 Team Orlen, is consistent with our strategic plan which aims to increase the value of an Italian brand like Ciesse Piumini nationally and internationally,” said Marco Colacicco, chairman of the executive committee of Mittel.
Alfa Romeo's commercial department have been busy, in addition to the deal with Ciesse Piumini, the Formula One team have also agreed signed an agreement with Ferrari Trento that will see the sparkling wine producer provide the team with a supply of Trentodoc for its discerning guests as an official partner.
And, as Jeroboam bottles of Trentodoc have been gracing the podium of Formula One races since 2021, everyone in the team will hope to have an even sweeter rendezvous soon as the team continues its quest for success in this year’s championship.
Crafted by one of the world’s most award-winning wineries, with a long and prestigious history and a proven track record of quality, Ferrari Trento’s fine sparkling wines will help Alfa Romeo F1 Team Orlen celebrate success throughout the 2022 season and will be offered to its guests in all the major events of the team.
Based in Trentino, in the Italian Alps, the family-owned winery is a global leader in its field and boasts 120 years of history. Founded in 1902 by Giulio Ferrari, the company has been run by the Lunelli Family since 1952, and through the production of its famed luxury Trentodoc wines, it keeps the dream of the founder alive by creating a sparkling wine that has become a symbol of the Italian Art of Living.
“Few things embody luxury, sophistication and pleasure of life more than the finest sparkling wine, and Ferrari Trento is the perfect brand to fit this spirit,” added Vasseur.
“Just like Alfa Romeo F1 Team Orlen on the racetrack, Ferrari Trento aims for perfection in each of its bottles: there is no compromise on quality, no short cuts to success – it’s hard work, commitment and passion that deliver results.
“We are delighted to have Ferrari Trento onboard with us for this season, and we hope to be celebrating a successful year together – with a toast of Trentodoc.”
Matteo Lunelli, president and chief executive of Ferrari Trento, added: “We are thrilled to start this new partnership with Alfa Romeo F1 Team ORLEN, a Swiss team with a long tradition, that carries the name of the iconic Italian brand, Alfa Romeo, which is recognised worldwide as a symbol of Italian style, design, elegance and performance.
“Ferrari Trento will bring a touch of Italian conviviality to a team that features the Italian flag on the back of the car’s spoiler. We are looking forward to sharing our Ferrari Trento sparkling wines, as well as our still wines from Tenute Lunelli, with all guests of the team, throughout all their events across the season.”