Alfa Romeo F1 join up with Shoop for US GP

Product liability law firm agrees one-race deal with Italian team.

The Alfa Romeo Formula One team have agreed a partnership with Shoop, a product liability law firm, for this weekend's United States Grand Prix.

Shoop's branding will be visible on the upper sidepods of the Alfa Romeo cars throughout the race weekend. The company will also likely be integrated into the recently launched 'Beyond the Visible' docuseries on the team's YouTube channel, which features behind-the-scenes content from race weekends.

“A winning mentality is the key to success, on track as well as outside,” said Frédéric Vasseur, Alfa Romeo team principal.

“For this reason, a Formula One team and a law firm can find common ground and a shared set of values: our team and Shoop are both dedicated to achieving exceptional results, always pushing for innovation, and making use of our vast experience in our respective fields to reach a positive outcome. I am pleased to give my warmest welcome onboard to Shoop ahead of the United States Grand Prix.”

David R. Shoop, president and lead attorney of Shoop, added: “Our firm’s culture, shaped by several decades of experience and a remarkable track record, is one of excellence, innovation, discipline, and dedication – all values akin to those of a racing team.

“Because of our shared principles, Shoop is proud to be an official partner of Alfa Romeo F1 Team Orlen at our own home race, the United States Grand Prix. We are looking forward to maximising the full potential of our partnership this weekend.”

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