Abu Dhabi Motorsports Management partners with Castore

Deal includes retail and merchandise agreement with Yas Marina Circuit.

Abu Dhabi Motorsports Management partners with Castore

Abu Dhabi Motorsports Management (ADMM) has become the latest motorsports property to sign a deal with UK sportswear brand Castore.

Castore becomes the official apparel partner of ADMM, and the agreement includes a retail and merchandise partnership with Yas Marina Circuit, host of the Formula One Abu Dhabi Grand Prix. The pact also sees Castore become the official staff apparel provider at the circuit for next year’s race.

The length of the deal has not been disclosed. Castore already boasts tie-ups with McLaren Racing and Red Bull Racing, as well as a similar merchandising partnership with Silverstone Circuit.

“We are delighted to announce our agreement with leading sportswear brand, Castore to become the official apparel partner to ADMM and the official retail partner to Yas Marina Circuit here on Yas Island,” said Steven Umfreville, executive director commercial at ADMM. 

“We have witnessed the incredible growth that Castore has made since its recent beginnings, with the brand now present both within our motorsport community but also on the international sporting stage. We look forward to seeing our Yas Marina Circuit family wearing the now iconic Castore logo and growing together as global leaders over the coming years.” 

Rich Brooks, brand director of automotive and motorsports for Castore, added: “Becoming the official apparel partner for the Yas Marina Circuit is an incredible expansion for the Castore brand, with both partners offering unique and premium products and experiences.

“As we strengthen our routes in the world of motorsports, we have always recognised the synergies with the Yas Marina Circuit family, bringing our innovation to their motorsport’s excellence. This is a brilliant step forward for us and we are incredibly excited to develop this partnership.”