Haas agree F1 headwear partnership with New Era

Haas agree F1 headwear partnership with New Era

Long-term deal sees US brand sign on as official headwear partner.

23 November 2023

Formula E confirms Misano for Italy round, expands Portland to two races

Formula E confirms Misano for Italy round, expands Portland to two races

17-race schedule to be longest in history of all-electric series.

23 November 2023

Nascar expands mid-season rights package to ‘ten races’

Nascar expands mid-season rights package to ‘ten races’

Amazon and Turner frontrunners for streaming-focused broadcast deal.

22 November 2023

F1’s Las Vegas GP hits 1.3m viewers on ESPN

F1’s Las Vegas GP hits 1.3m viewers on ESPN

Third-largest viewership of the season on US cable, sixth most-watched overall in 2023.

22 November 2023

Nascar Canada Series rebrands and shifts to presenting partner model

Nascar Canada Series rebrands and shifts to presenting partner model

Pinty’s and Evirum sign on as presenting partners from 2024 in new approach for Canadian series.

22 November 2023

Mercedes target F1 cost cap with SAP collaboration

Mercedes target F1 cost cap with SAP collaboration

German software company’s AI and cloud solutions will target efficiency and forecast costs, plus potential added benefit of shorter lead times.

21 November 2023

Alfa Romeo F1 esports sign X-Bionic supplier deal

Alfa Romeo F1 esports sign X-Bionic supplier deal

X-Bionic will design esports team’s kit for coming season.

21 November 2023

THG to activate Williams F1 partnership with Right Formula

THG to activate Williams F1 partnership with Right Formula

Sports marketing agency to deliver programme across strategy, communications, digital, hospitality and events.

21 November 2023

Las Vegas delivers solid F1 debut amid teething problems

Las Vegas delivers solid F1 debut amid teething problems

Issues around ticket prices, fan experience and track timings, but racing goes down well in city.

20 November 2023

Mercedes F1 and WhatsApp launch messaging partnership

Mercedes F1 and WhatsApp launch messaging partnership

Followers of the team will be given exclusive opportunities through the platform.

20 November 2023

Exploring the revamp of WRC’s Rally.TV, ‘the home of offroad motorsport’

Exploring the revamp of WRC’s Rally.TV, ‘the home of offroad motorsport’

FEATURE | By Cian Brittle

F1: Red Bull agree Tag Heuer extension

F1: Red Bull agree Tag Heuer extension

Continuation of long-term partnership that began in 2016.

17 November 2023

Aston Martin F1 valued at ‘UK£1bn’ in Arctos minority investment

Aston Martin F1 valued at ‘UK£1bn’ in Arctos minority investment

Private equity group acquires minority stake before Las Vegas Grand Prix.

17 November 2023

Haas F1 agree multi-year deal with Play’n Go

Haas F1 agree multi-year deal with Play’n Go

Online slots provider to deliver entertainment offering to fans.

16 November 2023

Extreme E pens Ocean Bottle partnership

Extreme E pens Ocean Bottle partnership

Collaboration will work towards removing equivalent of 1m plastic bottles from ocean.

16 November 2023

F1 leases Las Vegas Sphere and confirms weekend content

F1 leases Las Vegas Sphere and confirms weekend content

Exterior LED screen to display in-race content and branding advertisements.

16 November 2023