Haas agree F1 headwear partnership with New Era
Long-term deal sees US brand sign on as official headwear partner.
Long-term deal sees US brand sign on as official headwear partner.
17-race schedule to be longest in history of all-electric series.
Amazon and Turner frontrunners for streaming-focused broadcast deal.
Third-largest viewership of the season on US cable, sixth most-watched overall in 2023.
Pinty’s and Evirum sign on as presenting partners from 2024 in new approach for Canadian series.
German software company’s AI and cloud solutions will target efficiency and forecast costs, plus potential added benefit of shorter lead times.
X-Bionic will design esports team’s kit for coming season.
Sports marketing agency to deliver programme across strategy, communications, digital, hospitality and events.
Issues around ticket prices, fan experience and track timings, but racing goes down well in city.
Followers of the team will be given exclusive opportunities through the platform.
Continuation of long-term partnership that began in 2016.
Private equity group acquires minority stake before Las Vegas Grand Prix.
Online slots provider to deliver entertainment offering to fans.
Collaboration will work towards removing equivalent of 1m plastic bottles from ocean.
Exterior LED screen to display in-race content and branding advertisements.