Haas agree F1 headwear partnership with New Era
Long-term deal sees US brand sign on as official headwear partner.
Formula E confirms Misano for Italy round, expands Portland to two races
17-race schedule to be longest in history of all-electric series.
Nascar expands mid-season rights package to ‘ten races’
Amazon and Turner frontrunners for streaming-focused broadcast deal.
F1’s Las Vegas GP hits 1.3m viewers on ESPN
Third-largest viewership of the season on US cable, sixth most-watched overall in 2023.
Nascar Canada Series rebrands and shifts to presenting partner model
Pinty’s and Evirum sign on as presenting partners from 2024 in new approach for Canadian series.
Mercedes target F1 cost cap with SAP collaboration
German software company’s AI and cloud solutions will target efficiency and forecast costs, plus potential added benefit of shorter lead times.
Alfa Romeo F1 esports sign X-Bionic supplier deal
X-Bionic will design esports team’s kit for coming season.
THG to activate Williams F1 partnership with Right Formula
Sports marketing agency to deliver programme across strategy, communications, digital, hospitality and events.
Las Vegas delivers solid F1 debut amid teething problems
Issues around ticket prices, fan experience and track timings, but racing goes down well in city.
Mercedes F1 and WhatsApp launch messaging partnership
Followers of the team will be given exclusive opportunities through the platform.
F1: Red Bull agree Tag Heuer extension
Continuation of long-term partnership that began in 2016.
Aston Martin F1 valued at ‘UK£1bn’ in Arctos minority investment
Private equity group acquires minority stake before Las Vegas Grand Prix.
Haas F1 agree multi-year deal with Play’n Go
Online slots provider to deliver entertainment offering to fans.
Extreme E pens Ocean Bottle partnership
Collaboration will work towards removing equivalent of 1m plastic bottles from ocean.
F1 leases Las Vegas Sphere and confirms weekend content
Exterior LED screen to display in-race content and branding advertisements.