PODCAST | Christian Horner and Ariel Kelman on Oracle Red Bull Racing’s data-fuelled title tilt

An episode that goes under the bonnet of F1 team Red Bull Racing's title partnership with data and analytics giant Oracle.

On the eve of a new Formula One season, Eoin Connolly is joined on the SportsPro Podcast by Oracle chief marketing officer Ariel Kelman and Christian Horner, team principal of Oracle Red Bull Racing.

They discuss how Oracle’s analytics and cloud computing solutions helped power Max Verstappen to an unforgettable first world driver’s title in 2021, how the partnership is expanding this year. The episode also explores how machine learning and artificial intelligence (AI) technologies are playing an ever bigger role in development and fan engagement, as well as racing.

Kelman also explains how sports partnerships showcase Oracle’s positioning, while Horner opens up on getting the Red Bull team ready for another challenging campaign.

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