Mics Out sits down with Emily Jacobs, vice president of licensing for the Lego Group, to discuss the brand’s new collaboration with F1 and how the company’s toys and other merchandise will build engagement with the sport’s growing audience.
To read the written version of this interview, click here.
The Mics Out podcast comes out every two weeks with all the latest news from the business world of motorsport. Check out more from the series here.