Addressing Motorsport’s New Horizon - Part 8:
The BlackBook Virtual Summits bring industry leaders together to discuss the new path motorsport has been placed on.
In an uncertain world, motorsport needs to adapt. The pressures of a global pandemic, climate change and rapid digitalisation require bold changes in order for motorsport to remain relevant and continue to grow. In this ongoing series, we are joined by prominent rights holders, race promoters, brands and OEMs to talk together on the future of the sport.
Switching to sustainable rally
14:00 - 15:00 BST
Sustainable racing has increasingly been a focus for a wide range of motorsport series and teams, and the World Rally Championship (WRC) and M-Sport are no different. From 2022, the team will make the switch to hybrid technology, ushering in a new era of rally.
An increased focus on safety, cost-cutting measures and technology are just some of the ways in which M-Sport is ramping up its sustainability operations for WRC’s next season.
- What does 2022 look like as we enter the new era of hybrid rally cars?
- Where can the team focus in developing sustainable business operations?
- How will the next few years change the perception of the sport of rally?
Brand in Focus: Exxon Mobil
15:00 - 16:00 BST
Exxon Mobil, simply put, sits at the very top table of the worlds energy companies and has arguably the most storied history in motorsport – achieving enormous success. The company is, however, entering a hugely challenging period of change and as the horizon of mobility is shifting, motorsport plays an ever more important role.
- Why does Exxon Mobil continue to invest in top level motorsport?
- How does Exxon Mobil deliver innovative technical solutions to its partners and differentiate itself from its competition?
- What challenges does a global energy company have to contend with in order to successfully navigate such a volatile landscape?
Man with a plan – In discussion with Gerhard Berger
16:00 - 17:00 BST
Gerhard Berger is a man who needs no introduction, his enormously successful career in Formula One alone is proof of that.
Now he is leading the long established DTM series, promoting the most successful touring car series in the world.
Whilst DTM has experienced many uncertainties in recent years, the outlook is bright as they focus on securing the future success of the series.
- Why DTM was an exciting opportunity for Gerhard to jump into?
- What was the magic formula in delivering a successful 2021 season giving the challenges faced in the build up?
- How important will the next few years be for the long term development of the series and the direction it takes?