Addressing Motorsport’s New Horizon - Part 8:
The BlackBook Virtual Summits bring industry leaders together to discuss the new path motorsport has been placed on.
In an uncertain world, motorsport needs to adapt. The pressures of a global pandemic, climate change and rapid digitalisation require bold changes in order for motorsport to remain relevant and continue to grow. In this ongoing series, we are joined by prominent rights holders, race promoters, brands and OEMs to talk together on the future of the sport.
Switching to sustainable rally
14:00 - 15:00 BST
Sustainable racing has increasingly been a focus for a wide range of motorsport series and teams, and the World Rally Championship (WRC) and M-Sport are no different. From 2022, the team will make the switch to hybrid technology, ushering in a new era of rally.
An increased focus on safety, cost-cutting measures and technology are just some of the ways in which M-Sport is ramping up its sustainability operations for WRC’s next season.
- What does 2022 look like as we enter the new era of hybrid rally cars?
- Where can the team focus in developing sustainable business operations?
- How will the next few years change the perception of the sport of rally?
Brand in Focus: ExxonMobil
15:00 - 16:00 BST
ExxonMobil, simply put, sits at the very top table of the worlds energy companies and has arguably the most storied history in motorsport – achieving enormous success. The company is, however, entering a hugely challenging period of change and as the horizon of mobility is shifting, motorsport plays an ever more important role.
- Why does ExxonMobil continue to invest in top level motorsport?
- How does ExxonMobil deliver innovative technical solutions to its partners and differentiate itself from its competition?
- What challenges does a global energy company have to contend with in order to successfully navigate such a volatile landscape?