Black Book Motorsport

Addressing Motorsport’s New Horizon - Part 7:

25th August

The BlackBook Virtual Summits bring industry leaders together to discuss the new path motorsport has been placed on.

In an uncertain world, motorsport needs to adapt. The pressures of a global pandemic, climate change and rapid digitalisation require bold changes in order for motorsport to remain relevant and continue to grow. In this ongoing series, we are joined by prominent rights holders, race promoters, brands and OEMs to talk together on the future of the sport.

Brand in focus: Alfa Romeo

14:00 - 15:00 BST

The world of Formula One still attracts the biggest brands in the world. The global reach, the glamour, the fast-paced high-tech environment all lend to an attractive proposition, especially for an established OEM brand like Alfa Romeo. With the sponsorship landscape changing, how can a brand like Alfa Romeo, now part of the newly formed Stellantis group, best align its vision in this fast-paced sport. 

  • What are the underlying deliverables brands look for with sponsorships in sport? 
  • What is unique about the F1 environment that attracts Alfa Romeo who could be spending sponsorship dollars elsewhere? 
  • How does the racing world help amplify key brand messages?

Speakers:

Cristiano Fiorio

Cristiano Fiorio

Alfa Romeo F1 Manager, Alfa Romeo

Moderator: Marieta Evans

Moderator: Marieta Evans

Motorsport presenter

Inspiring the next generation

15:00 - 16:00 BST

The motorsport industry has some way to go to be seen as inclusive, diverse and accessible. However, its future depends on changing the fabric of its makeup to open up to a world of greater talent. This next generation of talent must be inspired by those who have over-come great challenges and have been successful in establishing a career in racing. 

  • What has been the key to becoming successful against the odds? 
  • How can the industry make lasting change to make the sport accessible and diverse? 
  • What advice could be given to aspiring talent looking to get involved in racing? 

Speakers:

Richard Morris

Richard Morris

Co-Founder, Racing Pride

Krystina Emmanouilides

Krystina Emmanouilides

CFD Engineer, Alfa Romeo Racing ORLEN F1 Team

Alice Powell

Alice Powell

Driver, W Series

Moderator: Sid Kohli

Moderator: Sid Kohli

Sports Presenter & Chief Executive, Decyfr Sport

Iconic Asphalt: A regional look at circuit design

16:00 - 17:00 BST

The racetrack is every bit as important as the machines racing on it to put on a show for fans. Modern and historic racetracks have innovations, both on and off track, that make them unique and this session looks at two regional tracks that are both iconic and innovative in many ways. 

  • What creates a unique and exciting racetrack? 
  • How can these facilities innovate off track and away from the racing itself? 
  • What does the future business model of an iconic track look like? 

Speakers:

Saif Al Noaimi

Saif Al Noaimi

Deputy CEO, Abu Dhabi Motorsport Management

Barry Toepke

Barry Toepke

Director of Events and PR, Laguna Seca Raceway

Paulo Pinheiro

Paulo Pinheiro

CEO, Autódromo Internacional Algarve

Moderator: Peter Jones

Moderator: Peter Jones

Executive Director, BlackBook Motorsport

BlackBook Motorsport Virtual Summit