Black Book Motorsport

Addressing Motorsport’s New Horizon - Part 4:

24th February

The BlackBook Virtual Summits bring industry leaders together to discuss the new path motorsport has been placed on.

In an uncertain world, motorsport needs to adapt. The pressures of a global pandemic, climate change and rapid digitalisation require bold changes in order for motorsport to remain relevant and continue to grow. In this ongoing series, we are joined by prominent rights holders, race promoters, brands and OEMs to talk together on the future of the sport.

How Formula 1 pulled a calendar together during a crisis

14:00 - 15:00 BST

​Formula 1 was among the first to return to action in the current pandemic, but what can we learn from their experience to help keep drivers, teams and fans safe? Get the inside track on the testing, logistics and planning required to pull it off.

  • How did they pull it off on such short notice?
  • What were the biggest hurdles to overcome when racing in so many markets with their own restrictions?
  • What lessons were learnt that can help improve planning in the future?

Speakers:

Chloe Targett-Adams

Chloe Targett-Adams

Global Director of Race Promotion, Formula 1

Moderator: Mark Gallagher

Moderator: Mark Gallagher

Founder, Performance Insights

The Future outlook from an F1 team perspective

15:00 - 16:00 BST

Find out how F1 teams solved their logistic and commercial challenges in 2020, whilst also gaining insights into how they’ll approach key regulatory changes coming to F1.

  • What caused the biggest headaches for teams in 2020?
  • How did teams keep their partners happy during a season without fans?
  • How optimistic are teams about the imminent changes like the cost cap and new regulations in 2022?

Speakers:

Yan Lefort

Yan Lefort

Commercial Director, Alfa Romeo Sauber F1 team

Antoine Magnan

Antoine Magnan

Commercial Director, Alpine F1 Team

Moderator: Jennie Gow

Moderator: Jennie Gow

Broadcaster

Using your platform for positive change

16:00 - 17:00 BST

British racing driver, Jamie Chadwick, gives her view on how motorsport can drive further positive change, including across gender equality and sustainability.

  • A look at Veloce Racing's ‘Drive Change’ mission and the number 5 car
  • How sport and its competitors have the responsibility to use their voice and platforms to speak up on key issues
  • Why sponsors are increasingly looking for purpose-driven partnerships
  • How Veloce Racing and Extreme E put gender equality first

Speakers:

Jamie Chadwick

Jamie Chadwick

Professional Racing Driver, Veloce Racing

Moderator: Julia Fry

Moderator: Julia Fry

Head of Communications, Extreme E