Addressing Motorsport’s New Horizon - Part 3:
The BlackBook Virtual Summits bring industry leaders together to discuss the new path motorsport has been placed on.
In an uncertain world, motorsport needs to adapt. The pressures of a global pandemic, climate change and rapid digitalisation require bold changes in order for motorsport to remain relevant and continue to grow. In a three-part series, we are joined by prominent rights holders, race promoters, brands and OEMs to talk together on the future of the sport.
Part 3 was brought to you in partnership with F1 Experiences and Bahrain International Circuit.
Reimagining engagement in a new world
14:00 - 15:00 BST
The global pandemic crisis will not last forever but it will leave a lasting effect on how we lead our lives. Motorsport and its stakeholders rely on the fans and in a new world with new rules, how can they engage effectively and innovatively?
- What opportunities has the current climate created to innovate the way motorsport can engage?
- What will on-site activation and hospitality look like moving forward?
Moderator: Rachael Downie
A New Vision - IndyCar’s bright future
15:00 - 16:00 BST
Back in 2019, IndyCar was sold to Roger Penske, the head of a renowned transportation and racing empire, and brought together two powerful brands in racing. This reinvigoration into the series brings about a new vision. This session dives into this vision with senior leadership from Penske Corp.
Moderator: Robb Holland
Shifting mindset - Rethinking partnership strategy
16:00 - 17:00 BST
Long gone are the days of ‘sticker on a car’ sponsorships, but how are teams and their partners creating innovative ways to maximise their relationship? We look at a top racing team to talk about a shift in mindset to create more value moving forward.
- How best can ‘outside the box’ partnerships mutually benefit both parties?
- In what ways are teams utilising digital assets to create new revenue streams and to add value for new and existing partners?