Addressing Motorsport’s New Horizon - Part 3:
19th November
The BlackBook Virtual Summits bring industry leaders together to discuss the new path motorsport has been placed on.
In an uncertain world, motorsport needs to adapt. The pressures of a global pandemic, climate change and rapid digitalisation require bold changes in order for motorsport to remain relevant and continue to grow. In a three-part series, we are joined by prominent rights holders, race promoters, brands and OEMs to talk together on the future of the sport.
Part 3 was brought to you in partnership with F1 Experiences and Bahrain International Circuit.
Reimagining engagement in a new world
14:00 - 15:00 BST
The global pandemic crisis will not last forever but it will leave a lasting effect on how we lead our lives. Motorsport and its stakeholders rely on the fans and in a new world with new rules, how can they engage effectively and innovatively?
- What opportunities has the current climate created to innovate the way motorsport can engage?
- What will on-site activation and hospitality look like moving forward?
A New Vision - IndyCar’s bright future
15:00 - 16:00 BST
Back in 2019, IndyCar was sold to Roger Penske, the head of a renowned transportation and racing empire, and brought together two powerful brands in racing. This reinvigoration into the series brings about a new vision. This session dives into this vision with senior leadership from Penske Corp.
Shifting mindset - Rethinking partnership strategy
16:00 - 17:00 BST
Long gone are the days of ‘sticker on a car’ sponsorships, but how are teams and their partners creating innovative ways to maximise their relationship? We look at a top racing team to talk about a shift in mindset to create more value moving forward.
- How best can ‘outside the box’ partnerships mutually benefit both parties?
- In what ways are teams utilising digital assets to create new revenue streams and to add value for new and existing partners?
