Addressing Motorsport’s New Horizon - Part 2: Watch on demand
The BlackBook Virtual Summit brought industry leaders together to discuss the new path motorsport has been placed on.
In an uncertain world, motorsport needs to adapt. The pressures of a global pandemic, climate change and rapid digitalisation requires bold changes in order for motorsport to remain relevant and continue to grow. In a three part series, we are joined by prominent rights holders, race promoters, brands and OEMs to talk together on the future of the sport.
Register below to watch the three on-demand sessions.
Session 1: Race to success: How Circuits survive and thrive?
14:00 - 15:00 BST
A look at three international motorsport circuits to better understand their business models, the challenges of year-round activity and how to drive success for the future.
- Formula One is a flagship event, but a circuit cannot rely on only one event a year. Where is the ‘bread & butter’ revenue coming from?
- How can a circuit look beyond racing within its business model?
Session 2: Brand in focus
15:00 - 16:00 BST
Session 3: Electric Vision
16:00 - 17:00 BST
Electric racing is here to stay but it has already starting evolving into new concepts. This session explores three unique electric racing series that look to revolutionise the whole of motorsport and are primed to attract new audiences.
- What makes new racing concepts exciting enough to compete with traditional motorsports?
- How important is electric racing, in all its forms, to future mobility?