Black Book Motorsport

Addressing Motorsport’s New Horizon - Part 2: Watch on demand

The BlackBook Virtual Summit brought industry leaders together to discuss the new path motorsport has been placed on.

In an uncertain world, motorsport needs to adapt. The pressures of a global pandemic, climate change and rapid digitalisation requires bold changes in order for motorsport to remain relevant and continue to grow. In a three part series, we are joined by prominent rights holders, race promoters, brands and OEMs to talk together on the future of the sport.

Register below to watch the three on-demand sessions.

Session 1: Race to success: How Circuits survive and thrive?

14:00 - 15:00 BST

A look at three international motorsport circuits to better understand their business models, the challenges of year-round activity and how to drive success for the future.

  • Formula One is a flagship event, but a circuit cannot rely on only one event a year. Where is the ‘bread & butter’ revenue coming from?
  • How can a circuit look beyond racing within its business model?

Speakers:

Sheikh Salman Al Khalifa

Sheikh Salman Al Khalifa

CEO, Bahrain International Circuit

Stuart Pringle

Stuart Pringle

Managing Director, Silverstone

Francois Dumontier

Francois Dumontier

CEO, Canadian Formula One Grand Prix

Moderator: Mark Gallagher

Moderator: Mark Gallagher

Founder, Performance Insights

Session 2: Brand in focus

15:00 - 16:00 BST

How two major brands derive value from partnerships in Formula E and IndyCar.

  • Where can motorsport provide value that other sports cannot?
  • How have they engaged with fans during the racing hiatus and now that racing is mostly behind closed doors?

Speakers:

Marco Parroni

Marco Parroni

Head Global Brand Programs, Partnerships & Sponsoring, Julius Baer

Margo Cooke

Margo Cooke

Vice President, Brand, Creative, Events & Sponsorships, NTT DATA Services

Moderator: Eoin Connelly

Moderator: Eoin Connelly

Editor-At-Large, SportsPro

Session 3: Electric Vision

16:00 - 17:00 BST

Electric racing is here to stay but it has already starting evolving into new concepts. This session explores three unique electric racing series that look to revolutionise the whole of motorsport and are primed to attract new audiences.

  • What makes new racing concepts exciting enough to compete with traditional motorsports?
  • How important is electric racing, in all its forms, to future mobility?

Speakers:

Benedikt Brandmeier

Benedikt Brandmeier

Head Sales & Business Development, Drone Champions League

Jack Withinshaw

Jack Withinshaw

Chief Commercial Officer, Airspeeder

Lucas di Grassi

Lucas di Grassi

Partner / Shareholder, eSkootr Championship (eSC)

Moderator: Julia Fry

Moderator: Julia Fry

Head of Communications, Extreme E