Black Book Motorsport

Addressing motorsports' new horizon

15th July

The BlackBook Virtual Summit will bring industry leaders together to discuss the new path motorsport has been placed on.

In an uncertain world, motorsport needs to adapt. The pressures of a global pandemic, climate change and rapid digitalisation requires bold changes in order for motorsport to remain relevant and continue to grow. We will hear from some of the rights holders, brands and manufacturers facing the challenge.

Join us live or on-demand as we address motorsports new horizon.

Networking 12:30 - 13:30 BST

BlackBook Motorsport will host a series of networking rooms available exclusively to our membership holders. These moderated hour long meetings will give each member the opportunity to talk about their business and get involved in wider debate.

If you wish to join but are not currently a member, please get in touch about membership using the ‘Enquire’ button below.

Event 14:00 - 17:00 BST

Leading motorsport experts will gather to discuss the most important topics facing motorsport.

Attendees will hear first-hand how motorsport's leaders are overcoming their challenges. Each session will go deep into subjects such as esports, sustainability, digital strategy, sponsorship, technical regulations and more.

Join your peers and gain expert insights delivered to you wherever you are in the world.

Session 1: A vision of the future

14:00 - 15:00 BST

A more inclusive and sustainable world lies ahead, but does motorsport fit in this picture considering its past? There is a change happening and there are no better examples of this than in Formula E, Extreme E and the W Series. In this session we talk innovation, equality and sustainability to better understand their vision of the future.

  • What lessons can motorsport learn from worldwide fears surrounding Covid-19, and how can our industry leverage this concern to aid in the ongoing fight against climate change?
  • How does promoting equality in motorsport translate in terms of commercial interest, appeal, demographics, and overall marketability in this traditionally male dominated environment? What message does this send?
  • Why is continuous innovation vital within sport and what trends and opportunities could be revealed within the next decade in motorsport?

Speakers:

Jamie Reigle

Jamie Reigle

CEO, Formula E

Alejandro Agag

Alejandro Agag

CEO, Extreme E

Catherine Bond-Muir

Catherine Bond-Muir

CEO, W Series

Session 2: Brand strategy in a new reality

15:00 - 16:00 BST

In such an uncertain global economy with unprecedented restrictions and faced with motorsport in transition, the industry’s major partners are having to react to a change in the status quo. Focusing on three key brands invested in motorsport, all of which providing technological and knowledge based support to racing, we discuss the new reality and the challenges being faced.

  • How can brands adapt, given a post-pandemic landscape, along with sustainability pressures and the push for greater equality and diversity?
  • Where can value be derived given limited racing and limited interaction with fans?
  • What changes have partner brands had to implement within the last few months given the support usually provided to motorsport?

Speakers:

Anja Egger

Anja Egger

Head of Motorsport Marketing, Puma

Ben Crawley

Ben Crawley

Director of Motorsport, Goodyear

Romain Aubry

Romain Aubry

Motorsport Manager, TOTAL

Session 3: The Manufacturers dilemma

16:00 - 17:00 BST

Manufacturer backing in top level motorsport remains high but with sales falling and an ever stronger focus on priorities, what does the landscape look like for car companies moving forward.

  • What are the key drivers for a manufacturer to continue investing in its motorsport programmes?
  • How has a renewed focus on financial controls, including cost caps, helped drive decisions about the future of OEM participation?
  • What are the future opportunities for manufacturers in motorsport?

Speakers:

Tommaso Volpe

Tommaso Volpe

Director Global Motorsport, Nissan

Paul Williams

Paul Williams

Director of Motorsport, Bentley Motors

Robert Watherston

Robert Watherston

Former Head of Motorsport, Honda Motor Europe

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