Black Book Motorsport

Engage, learn and be inspired


26th August | 14:00 - 15:00 BST

Driving value in uncertain times

This webinar will address:

Putting the spotlight on two brands in top level motorsport to understand how they derive value and evolve in uncertain times.

  • Where can motorsport provide value that other sports cannot?
  • How is it possible to establish or maintain an authentic and productive partnership in the current climate? 
  • What will sponsorship/partnerships look like in the future?


Ian McGibbon

Ian McGibbon

Global Brand Partnerships Lead, BOSE

Andrea Ferrero

Andrea Ferrero

Ferrari Sponsorship Manager, Kaspersky