Black Book Motorsport

Engage, learn and be inspired

Gripping your audience: A closer look at broadcast production

15th March | 14:00 - 15:00 GMT

This webinar will address:

The importance of original and highly engaging content from broadcasters cannot be understated; it is after all the conduit between the racing and the viewer, who will decide if it is worth their time or not. This is down to production. 

BlackBook Motorsport Direct will discuss the importance of high production values in motorsport and the role they play for fans and the sport itself.  

  • What needs to be considered when producing engaging content that will attract maximum eyeballs?
  • How can content continue to stand out in the future and avoid getting lost in the noise amongst increasing competition?
  • What role does technology play in the way content can be produced now and in the years to come?


David Coulthard

David Coulthard

Former F1 Driver and Company Director, Whisper

Lawrence Duffy

Lawrence Duffy

Managing Director, Aurora Media Worldwide


Rachael Downie

Rachael Downie

BlackBook Motorsport Direct

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