Black Book Motorsport

Engage, learn and be inspired

BlackBook Motorsport Direct: Extended Edition

16th February | 14:00 - 16:15 BST

Aston Martin: The art of content co-creation

This webinar will address:

Formula One never stands still, not only pushing the boundaries on track but also off track. Sponsorship is a key area under rapid evolution, and there is no better example of this than Aston Martin F1 Team’s tie-up with TikTok - a partnership focused on unique and powerful engagement to provide greater content and access to the fans.

  • How creator-driven content can accelerate fan engagement
  • How commercial partnerships can drive cross-demographic customer acquisition
  • TikTok’s emerging role in sports content production

Speakers:

Rob Bloom

Rob Bloom

Chief Marketing Officer, Aston Martin F1 Team

Moderator: Hash Piperdy

Moderator: Hash Piperdy

Consultant, Seven League

Through the drivers eyes - In discussion with Oscar Piastri

This webinar will address:

Oscar Piastri is making waves in motorsport at the moment. The Australian is currently the Alpine F1 Team reserve driver and has won Formula Renault Europe, Formula 3 and Formula 2 championships in back to back seasons, solidifying his position as the best driver currently without a full time seat on the F1 grid. Outside of raw talent, however, success in motorsport depends on many other factors and in this session we dive into Oscar’s journey to get to where he is today.

Speakers:

Oscar Piastri

Oscar Piastri

Reserve Driver, Alpine F1 Team

Moderator: Nicki Shields

Moderator: Nicki Shields

Motorsport Presenter

Forward thinking - In discussion with Nick Fry

This webinar will address:

Nick Fry is a man with an enviable CV in motorsport, holding the most senior positions at the likes of BAR, Brawn GP and Mercedes F1 teams. Recently appointed as non-executive chairman of McLaren Applied, Nick’s experience in the motorsport and automotive industry lends to a discussion on the possibilities of the future of both racing and mobility.

  • What has changed since Nick’s early days in motorsport to the cross-roads the industry faces today
  • How McLaren Applied sits at the cutting edge of a new horizon in motorsport
  • What importance the global motorsport industry has on the worlds future mobility
  • Taking a look into motorsports future and what the industry could look like in 10 years’ time

Speakers:

Nick Fry

Nick Fry

Non-Executive Chairman, McLaren Applied

Moderator: Marieta Evans

Moderator: Marieta Evans

Motorsport Presenter

Register to watch on demand