Overview

SportsPro’s commercial guide provides a comprehensive overview of the Nascar Cup Series, aggregating all the key contract information and business intelligence relating to the series and its teams, sponsors, broadcasters and venues, as well as additional statistics and insights sourced from a range of leading data providers.

Highlights from the 2025 edition – which is updated each week as new deals are announced – include:

• Nascar maintains deals with more than 50 official partners. Ahead of the new season, premier partner Xfinity extended its long-running deal with the series and expanded it to include other Comcast-owned brands Xfinity Mobile and Xumo.
• The series’ new domestic broadcast rights contract is worth a record US$7.7 billion until 2031, with five different broadcasters securing rights to the Cup Series and second-tier Xfinity Series.
• According to GlobalData, Nascar was estimated to bring in US$362.34 million across its 2024 portfolio of sponsors, a drop of nearly 16% compared to last year’s figure of US$425.06 million.
• In 2023, Team Penske generated the most estimated sponsorship revenue at US$140.94 million, but this fell dramatically last year to US$86.63 million. 2024 saw Joe Gibbs Racing become the most commercially successful team (US$116.0 million).
• Domestic viewership has levelled out in recent years for Nascar, with the most recent season averaging 2.87 million viewers across Fox and NBC.

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