Across its 2024 portfolio of sponsors, Nascar was estimated to bring in US$362.34 million in revenue. This is a drop of nearly 16 per cent compared to 2023's figure of US$425.06 million.
In 2023, Sunoco contributed the most of any sponsor with an investment of US$26.25 million. Last year, Goodyear led the way with US$25 million and Sunoco dropped all the way to tenth overall (US$10 million). (Forbes)
In 2023, Team Penske generated the most estimated sponsorship revenue at US$140.94 million, but this fell dramatically last year to US$86.63 million, a drop of nearly 39 per cent. 2024 saw Joe Gibbs Racing become the most commercially successful team, generating US$116.09 million in revenue.
