Joe Gibbs Racing, Hendrick Motorsports, and the Haas Factory Team are far and away the most popular teams on social media, with over one million followers across X, Instagram, and TikTok. Although, the latter benefits from taking over the old Stewart-Haas Racing accounts after the team ceased operations at the end of 2024.
Trackhouse Racing, one of Nascar's newest teams, has embraced a fresh approach to the series, and has been rewarded with the second-largest overall following on TikTok.
Arguably one of the greatest Nascar drivers of all time, it's no surprise to see Kyle Busch with a bigger following than any Nascar team.
But this is despite the second-placed Chase Elliott being the winner of Nascar's Most Popular Driver Award for the last seven years running. What's more, Busch didn't finish in the top three in voting last year, with Kyle Larson and Ryan Blaney receiving more fan votes.
