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M&C Saatchi Sport and Entertainment

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Website

https://sportandentertainment.mcsaatchi.com/

Founded

1997

Sector

Sports & entertainment

Size

51-200 employees

Location

London, UK

Backstreet Boys to headline official F1 Afterparty at Sphere | F1

Kiro Race Co extends relationship with Cupra | Kiro Race Co

Nascar averages 2.35m viewers at Chicagoland, up 14% over Chicago Street Race | Autoracing1

IndyCar averages 1.34m viewers at Mid-Ohio, up 73% over last year’s race | IndyStar

British Automobile Racing Club agrees sale of Thruxton Circuit to Alex Thistlethwayte | British Superbike

Cupra Kiro to continue as Porsche customer team in 2026/27 | FIA Formula E

Renault Group CEO Francois Provost says Otro Capital investment into Alpine F1 team was “not successful” | The Race

Formula One and DK strike global publishing deal | The Bookseller

F1 could move away from customer power units 2031 | Motorsport

Cisco and McLaren Mastercard F1 extend partnership to accelerate innovation in the age of AI | Cisco

British Grand Prix breaks F1 attendance record | BBC

Nascar and Motorsport Network announce strategic content and commercial partnership | Canadian Racing Online

Disney and F1 unveil custom helmet initiative supporting Make-A-Wish | Disney

Heineken launches campaign for fan to attend every F1 race in 2027 | Sports Illustrated

European Le Mans Series announces six-race calendar with early start in Barcelona | ELMS

Formula One welcomes Jack Whitehall as a Friend of F1 ahead of 2026 British Grand Prix | F1

Ducati renews VR46 and Gresini partnerships to run six bikes on 2027 MotoGP grid | Motorsport

BWT Alpine Formula One Team will rely on Diddly Squat at the British Grand Prix | Alpine F1

Goodyear LMP2, LMGT3 supply deal extended to 2029 | Sportscar 365

F1 and Lego Group to transform drivers’ parade with 22 drivable Lego minicars | F1