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Content
Formula One
Nascar
Formula E
IndyCar
MotoGP
Other
Community
Memberships
BBMF
BBMF USA
Member Presentations
Business Intelligence
The Pitboard
Commercial Guides
Sponsorship Rights Tracker
Business Directory
Viewership Hub
Business Reports
Advisory Board
Mics Out Podcast
About
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Adidas
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Website
https://www.adidas-group.com/en/
Founded
1949
Sector
Sports goods and apparel
Size
61,401 employees (as of December 2021)
Location
Herzogenaurach, Germany
Content
Mics Out podcast: Why Audi’s F1 car won’t be covered in logos
24 September 2025
Why Audi are prioritising quality over quantity in their F1 sponsorship strategy
10 September 2025
US market key for Adidas in Audi F1 apparel deal
10 September 2025
Adidas enters F1 with multi-year Mercedes partnership
7 January 2025
Audi in ‘advanced talks’ for Adidas F1 deal
7 August 2024
