Heineken’s Formula One and Uefa Champions League ambassadors have shared the limelight while the Dutch beer manufacturer worked to keep consumers engaged online during lockdown. SportsPro speaks to Hans Erik Tuijt, Heineken’s director of global sponsorship, to dissect the brand’s strategy for sport’s comeback.
Nico Rosberg, Formula One’s world champion in 2016, is now championing sustainable technology in the fight against climate change. The German-Finnish driver joined this month’s BlackBook Motorsport Direct webinar series to discuss motor racing’s role in reducing carbon emissions.
Race draws strong figures on FTA but clashes prompt rethink on calendar.