Black Book Motorsport

Julia George

Julia George

Advisory Board Member

PositionGlobal Sponsorship Manager
Industry Experience (yrs)


Company Profile

Julia has over 13 years’ experience in the marketing and creative industry working predominantly with large-scale global brands both agency and client-side in global, regional and local functions.

Julia started her career in the NZ market, working across a number of agencies, Text100, Porter Novelli, TBWA and DDB, managing local marketing communications for large-scale brands such as Microsoft, Cadbury, Lion Nathan, and Beiersdorf.

From 2010, her time in Europe has seen her running global marketing campaigns and partnerships for Martini, Diageo Reserve Brands and Moet Hennessey brands.

Julia leads the global Motorsport partnerships for Heineken including Formula One and Formula E.