Black Book Motorsport

Florian Daetz

Florian Daetz

Advisory Board Member

PositionStrategic Motorsport Partnerships Manager
Industry Experience (yrs)7


Company Profile

With and MBA in Sports Management, Florian started his career at Shell’s Partnerships team, where he has worked with many different OEM partners in the world of motorsport on different marketing initiatives in the B2C and B2B space.

Initially working on the Ferrari partnership in F1, Florian now looks after the partnerships with BMW(DTM), Hyundai (WRC) and Ducati (Moto GP).