Black Book Motorsport

Andrea Ferrero

Andrea Ferrero

Advisory Board Member

PositionMotorsport Partnerships & Incentives Manager
Industry Experience (yrs)10


Company Profile

Andrea Ferrero is currently responsible for Kaspersky's Scuderia Ferrari Sponsorship while also managing the High Performance Club program in collaboration with AF Corse. Before this current position he has been in charge of Kaspersky's sponsorship in Formula E with Virgin Racing. His career in Kaspersky started in 2012 as a B2B Marketing Manager for Italy while in 2014 he was appointed as B2B Marketing Manager for Europe. His background and previous roles are mainly in automotive, luxury, sport and niche businesses. Andrea graduated in Italy from Bocconi University with a degree in Business Economics and from Universita' Carlo Cattaneo with a master's degree in Marketing including studies at the W.P. Carey School of Business (ASU, Phoenix).