Motorsport Series
Frederic LEQUIEN
CEO,
FIA World Endurance Championship
Frederic LEQUIEN
Dan Rossomondo
Chief Commercial Officer,
MotoGP
Dan Rossomondo
Gwenn Le Badezet
Head of Media & Partnership Development,
24 Hours of Le Mans & FIA WEC
Gwenn Le Badezet
Mark Sibla
Chief of Staff,
IndyCar
Mark Sibla
Jamie Black
General Manager - Commercial,
Supercar Championship
Jamie Black
Peter Thul
Sporting Director,
WRC Promoter GmbH
Peter Thul
Alberto Longo
Co-Founder & Chief Championship Officer,
Formula E Operations Ltd.
Alberto Longo
Born in Cordoba in 1974, Alberto Longo was raised in Sevilla where he went to school and studied law at university – with an ambition to join the family trade. After graduating, he joined banking group Santander and enjoyed an international career in Madrid, Geneva, Miami, Buenos Aires and Mexico City, connecting with the world’s most influential people.
In 2001, he returned back to Spain to join the law firm his father started, but before long his friend and cousin – Alejandro Agag – asked him to start a partnership to purchase Formula 1 TV rights in Spain. His mission was to commercialise those rights and make them attractive to an audience that at the time, was only 180,000 strong. “I was kicked out of every office I went into!” But as luck would have it, a certain Spaniard called Fernando Alonso entered the sport and during the time Longo was in charge, that audience grew to over 8 million.
A few years later, the pair purchased the Campos Racing GP2 Team, revamping it into the highly-successful Barwa Addax Team where Longo was appointed as Team Principal. Again, it was Longo’s connections and relationship with partners that made the difference as the sponsorship the team had acquired pushed them to win the teams’ title on two separate occasions and finish as runner-up three times.
“GP2 was relatively easy to manage,” so both Longo and Agag were ready for a new challenge, which would come in the form of the world’s first fully-electric single-seater racing series. Along with business partner Enrique Banuelos, together they planned to purchase and provide 40 newly-designed and built cars to help kick-start the championship. After winning the tender to promote the all-electric series – the FIA Formula E Championship was born.
James Taylor
Chief Championship Officer,
Extreme E
James Taylor
James Taylor is Chief Championship Officer at Extreme E, a new global electric motorsports series. Extreme E’s mission is to showcase electric SUV performance in extreme conditions, whilst providing a platform to encourage global action to combat environmental issues.
Prior to joining Extreme E, James was Vice President, Rallycross at IMG. James has experience in creating and promoting new sports properties, having worked for IMG to develop a number of its motorsports, cricket, and football businesses across the world.
Michael Lock
CEO,
Progressive American Flat Track series
Michael Lock
As the CEO of American Flat Track, Michael Lock has transformed a once stagnant motorcycle racing series into a now thriving sports-entertainment enterprise.
His rebranding and re-engineering of the series, which kicks off its 67th season in 2020, helped to attract more fans, teams and sponsorship dollars, making 2019 the most successful year in Flat Track history.
Born and raised in London, in 1990 Lock joined the then-relaunched Triumph Motorcycles, as Head of Sales and Marketing. Three years later, Lock led the establishment of Triumph America in Atlanta, Georgia.
In 2002, Lock was hired as the Managing Director of Ducati UK. He then served as Ducati North America’s CEO for close to a decade, building numbers until the region became Ducati’s number-one market globally and in 2012 went on to the VW Group as COO of Lamborghini USA.
Three years later, Lock joined NASCAR’s motorcycle subsidiary AMA Pro Racing as CEO.
Shai Shammai
Global Head of Sales,
SRO Motorsport Group
Shai Shammai
Shai is a UK-based experienced advisor and business leader with two decades of international business experience. Prior to joining SRO, Shai lead FTSE250 QinetiQ’s UAV campaign and prior to that was the UK MD and VP International for a UAV OEM. During this time, he become a Fellow of the Royal Aeronautics Society for his contributions to the aeronautics profession. He is also a former Director of Consulting for Frost & Sullivan’s EMEA group. Shai has served as Board Director and on the Advisory Board of several technology companies. He holds an MA in Psychology, MBA from Cass Business School and was previously a visiting lecturer at Queen Mary University of London.
James Geidel
President,
CIK-FIA World Karting Championship (RGMMC)
James Geidel
A passion of motorsport started at a young age with racing karts, which led James to proceed a career in engineering in motorsport before joining RGMMC in 2009.
Today RGMMC is a company dedicated in the promotion and organisation of International karting events and service provider to motorsport events and ASN’s.
In 2018 RGMMC was granted the role as promoter to the FIA Karting European and World Championships.
Brad Gerber
Vice President of Sales & Chief Development Officer,
National Hot Rod Association (NHRA)
Brad Gerber
Brad Gerber, a skilled sales executive with vast experience in the world of automotive publishing and digital media, was named NHRA vice president of sales and chief development officer in January 2016. He leads NHRA’s sales and business development team and oversees all media sales, corporate sponsorships, and revenue development initiatives.
Gerber was an executive at Source Interlink Media and its predecessor companies Primedia and Petersen Publishing. He worked internationally for Skin Diver magazine, served as publisher for Hot Rod and Automobile magazines, and eventually rose to the rank of executive vice president, chief revenue and marketing officer for the entire company which at the time had over 100 enthusiast brands.
Georg Fuchs
Managing Director,
FIA European Truck Racing Championship (ETRC)
Georg Fuchs
Managing Director at FIA European Truck Racing Championship, in charge of promotership, securing of partnerships and the smooth running of the prestigious racing championship.
His career began at Reiter Engineering/ Lamborghini Motorsport, leading an R&D project to develop the Super Trofeo race car Gen I. Further to this, being responsible for SRO Motorsport Group’s marketing and commercial department for FIA GT and Blancpain Endurance Series.
Michael Dreiser
Director Motorsport Sales,
Porsche AG Motorsport
Michael Dreiser
Chad Seigler
Vice President, International Business Development & Partnerships,
NASCAR
Chad Seigler
Chad Seigler, NASCAR Vice President, International Business Development and Partnerships, is a 20-year sports industry veteran. He currently oversees all commercial and revenue growth for NASCAR’s international business platforms.
Seigler’s team is tasked with developing and growing business relationships across the globe, including NASCAR’s three international series – NASCAR Pinty’s Series in Canada, NASCAR PEAK Mexico Series and NASCAR Whelen Euro Series. He is based in Charlotte, North Carolina and manages team members in Los Angeles and Daytona Beach, Florida.
Motorsport Teams
Beth Paretta
Owner,
Paretta Autosport
Beth Paretta
Beth is the founder and owner of Paretta Autosport, a women-forward racing team that got its start in 2021 in INDYCAR at the Indianapolis 500. The advocate for supporting and training new talent across all race team roles. Beth is also the co-founder of Women in Motorsport North America (WIMNA), a professional organization of women across all roles and racing disciplines, offering mentorship, networking, and industry support.
James Southerland
Head of Partnerships,
Williams Racing
James Southerland
Jean-Marc Finot
Senior VP,
Stellantis Motorsport
Jean-Marc Finot
Jules Tschaen
Head of Sales,
Sauber Motorsport
Jules Tschaen
Antoine Magnan
Director of Strategic Partnerships,
Alpine F1 Team
Antoine Magnan
Tommaso Volpe
Motorsports Director,
NISSAN – INFINITI
Tommaso Volpe
Tommaso Volpe leads Nissan and INFINITI racing programs.
Appointed as Nissan’s global motorsports director on April 1st 2020, Volpe oversees Nissan’s Formula E, Super GT, Prototype and GT3 racing programs.
Volpe has a wealth of motorsports experience, leading INFINITI motorsports since 2014. Here, Volpe has strengthened the role of INFINITI in F1, transforming it from sponsor to technical partner for Renault F1® Team – including the co-development of the race car’s Energy Recovery System, strengthening the INFINITI Engineering Academy, and developing the Project Black S high-performance road car.
Previously, Volpe was head of marketing at Lotus Cars, overseeing road car marketing and the Lotus F1 Team partnership.
Volpe started his automotive career with Ferrari in 2008, as corporate marketing manager at the company’s headquarters. Before that, he worked at Johnson & Johnson and KPMG.
An Italian national, Volpe is based at Nissan’s European headquarters in Paris. He has a master’s degree in economics.
Rich Millener
M-Sport Ford World Rally Team Principal,
M-Sport
Rich Millener
Having begun working for M-Sport 12 years ago as a parts salesman, Rich has worked his way through the ranks of M-Sport, from heading up National Rally Championships in the UK and Ireland with the Fiesta Sporting Trophy, before progressing to sales manager of the worldwide winning Fiesta R5 car, as well as co-ordinating all of M-Sport’s private World Rally programme customers. In January this year he took on the role of Team Principal for M-Sport Ford World Rally Team allowing company founder Malcolm Wilson to take a step back from the WRC. As the WRC’s youngest ever team principal it is a challenge that Rich was very excited to experience and is now looking forward to moving the team forward to try and re-create the recent success that saw M-Sport crowned the WRC Champions in 2017 and 2018.
Lin Jarvis
Managing Director,
Yamaha Motor Racing
Lin Jarvis
Lin Jarvis may have been born in a blue shirt. The Brit has spent a career with Yamaha and filtered through many different departments at the European HQ. Creator and head of Yamaha Motor Racing based in Italy as well as Team Principal of the Monster Energy Yamaha MotoGP team with Maverick Viñales and Valentino Rossi as star riders. He is regarded as one of the most prominent players in the MotoGP paddock and the visible western face of a brand that is instantly recognizable and has enjoyed fantastic success in the last fifteen years thanks to seven manufacturer world titles and seven rider world titles.
James Barclay
Team Director,
Panasonic Jaguar Racing
James Barclay
James has over 15 years of experience in Marketing and PR in the automotive and motorsport industry. After completing his degree in Marketing James became UK PR Manager at Bentley Motors Ltd where he was responsible for UK media activities during Bentley’s successful return to the Le Mans 24 hours. In 2006, Barclay was appointed Head of PR & Marketing for the Asia Pacific region and lived in Singapore until 2010.
In 2010, Barclay was appointed as Head of Marketing for Bentley Motors Inc, which saw him living in Boston, Massachusetts, before returning and taking up the position within Jaguar Land Rover.
James’s passion for motorsport started growing up in South Africa, which led to James racing at a national level in the UK.
Brands In Motorsport
Shane Warden
Principal Consultant, Sports,
Amazon Web Services
Shane Warden
Alex Bertie
Senior Director Brand, Racing,
EA
Alex Bertie
Melissa Noakes
Head of Sponsorship & Event Marketing,
Santander
Melissa Noakes
Andrea Ferrero
Motorsport Partnerships & Incentives Manager,
Kaspersky
Andrea Ferrero
Andrea Ferrero is currently responsible for Kaspersky's Scuderia Ferrari Sponsorship while also managing the High Performance Club program in collaboration with AF Corse. Before this current position he has been in charge of Kaspersky's sponsorship in Formula E with Virgin Racing. His career in Kaspersky started in 2012 as a B2B Marketing Manager for Italy while in 2014 he was appointed as B2B Marketing Manager for Europe. His background and previous roles are mainly in automotive, luxury, sport and niche businesses. Andrea graduated in Italy from Bocconi University with a degree in Business Economics and from Universita' Carlo Cattaneo with a master's degree in Marketing including studies at the W.P. Carey School of Business (ASU, Phoenix).
Nicholas Meyer
Global Lead Energy Transition Partnerships,
Shell
Nicholas Meyer
Nicholas Meyer currently oversees Shell’s Energy Transition Partnerships within the Global Partnerships team. His scope includes managing Shell’s partnerships in Formula E with teams Nissan e.dams and Mahindra Racing but also driving broader decarbonization efforts with key partners to showcase how Shell is providing more and cleaner energy solutions to power progress towards lower carbon future. Shell has set the ambition to become a net-zero emissions business by 2050. To do so, Shell is transforming its business and finding new opportunities in close collaboration with partners – providing more low-carbon energy such as biofuels, hydrogen, charging for electric vehicles and electricity generated by solar and wind power.
Sabrina Kreienborg
Head of Global Sponsorships,
DHL
Sabrina Kreienborg
Certified international specialist and passionate contributor to making DHL the leading global brand in the logistics industry. Having worked in various Corporate Functions, Sabrina took over responsibility for DHL’s Formula 1 sponsorship in 2009 and subsequently established the global sponsoring strategy for DHL, making it a key platform for the company’s 360° Marketing and Communications activities. Today, the portfolio encompasses 14 world-class partnerships reaching and engaging a global audience, incl. 7.6 billion cumulative TV audience and 630 million fans online.
DHL’s family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 360,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global trade flows.
Tomek Young
Global Motorsports Technology Manager,
ExxonMobil
Tomek Young
Jose Villanueva
Sponsorship Manager,
Estrella Galicia
Jose Villanueva
José started his career at Santander UK where he was involved in the activation of several motorsport properties such as McLaren Mercedes Team and British F1 Grand Prix title sponsorship.
After that, back in 2010, he joined Santander HQ as part of the Corporate Marketing Team, leveraging worldwide Scuderia Ferrari F1 Team and several F1 rounds title sponsorships.
Since 2015 he has been managing the sports portfolio of Spanish Beverage Group Hijos de Rivera with a special focus on the motorsports activation of its flagship beer brand (Estrella Galicia 0,0 a) as well as other sport properties through its premium water brand (Cabreiroá).
Federations & Strategic Partners
Richard Morris
Founder,
Racing Pride
Richard Morris
Rodrigo Sanchez
Chief Marketing Officer – National Media Press Officer,
FORMULA 1 MEXICO CITY GRAND PRIX
Rodrigo Sanchez
With a degree in Marketing from Concordia University in Austin, Rodrigo has developed a professional career in the world of sports marketing. For more than fifteen years he has been part of the most outstanding categories of world motorsport, like Formula 1, NASCAR, IndyCar and MotoGP.
In 2014, Rodrigo joined Corporación Interamericana de Entretenimiento (CIE) as the Marketing and Public Relations Director of the Mexico GP. Since joining the team, he has stood out for his work in planning, coordinating and executing a successful integrated strategy that has helped turn the race into a platform for promoting tourism in Mexico at an international level.
Andy Damerum
Commercial Development Officer for Advanced Technology,
Red Bull Advanced Technology
Andy Damerum
Richard Saxby
Motorsport Director,
McLaren Applied
Richard Saxby
Martin Monschein
Global Business Segment Manager – Racing,
AVL
Martin Monschein
Sheikh Salman Al Khalifa
CEO,
Bahrain International Circuit
Sheikh Salman Al Khalifa
Stuart Pringle
Managing Director,
Silverstone Circuits Ltd
Stuart Pringle
As Manging Director of Silverstone Circuits Ltd, Stuart is not only responsible for the delivery of the world class programme of motor racing events at ‘The Home of British Motor Racing’, but he is also charged with the transformation of Silverstone from solely a motor racing circuit to a far broader leisure business.
Previous circuit management and events promotion experience includes spells as Sporting Director at Silverstone and Motorsport Events Manager at Brands Hatch.
For eight years Stuart was the Club Secretary of the British Racing Drivers’ Club and he also spent five years as the Club Secretary of the Vintage Sports-Car Club, where he oversaw an extensive programme of 35 historic motor sport events annually.
Stuart served for five years as an officer in the Royal Tank Regiment in the British Army and holds a degree in Real Estate Valuation.