W Series announces TV deals in 36 territories

Broadcasters in Asia, Africa, and Oceania to air inaugural all-female racing championship.

W Series announces TV deals in 36 territories

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W Series, the all-female motor racing championship, has signed media rights in a further 36 markets globally, including deals in Asia, Africa, Oceania, and the Netherlands.

The series will makes its debut in the German city of Hockenheim on Saturday, 4th May, marking the first of six races during its inaugural season, which concludes at Brands Hatch, in the UK, on 11th August.

Fox Sports Asia will broadcast all W Series races on pay-TV channels across 16 territories in Asia, including China, South Korea, Indonesia, Philippines, Hong Kong, Thailand, Vietnam, Cambodia and Singapore. 

In Oceania, SBS in Australia will broadcast races on a free-to-air basis via its app and digital platforms, while Sky NZ will broadcast races and highlights in New Zealand.

Across sub-Saharan Africa, free-to-air and mobile coverage will also extend to 17 territories including Nigeria, Ethiopia, Botswana, Kenya, Ghana, South Africa, Tanzania, Uganda, and Zimbabwe. 

W Series chief executive Catherine Bond Muir said: “History will be made on 4th May, when 18 of the world’s fastest female drivers line up on the grid.

”So it’s perhaps not surprising that so many fans around the world want to be a part of that, and that broadcasters are responding.” 

Last month, UK broadcaster Channel 4 announced plans to screen all six W Series races live on their free-to-air terrestrial channel. 

This was followed by news that the Nordic Entertainment Group (NENT) Group would broadcast full W Series coverage across the Nordic region, including Sweden, Finland, Denmark and Norway.

In the Netherlands, Ziggo Sport has added series rights to its sports portfolio, which already includes Formula One. Meanwhile, a parallel deal with NOS will see the nation’s free-to-air terrestrial channel also host news coverage from the series during race weekends.

Muir added: “The Netherlands boasts some of the world’s most ardent motorsport fans, so we’re thrilled to be able to bring our breakthrough racing series to these enthusiasts from right across the region.”