Vodafone Australia has agreed a deal with the Virgin Australia Supercars Championship to secure the naming rights to the Gold Coast 600.
Under the terms of the agreement, the prestigious touring car race will formally be known as the Vodafone Gold Coast 600.
The global brand already serves as the official telecommunications partner of the championship, and has now expanded its agreement to title sponsor one of its showpiece events.
James Warburton, chief executive of Supercars, said: “It is a natural fit for one of Australia’s leading communications providers which prides itself on speed and reliability for its customers, just as our race teams do for their drivers.
“Vodafone is a blue-chip partner for our sport and we are delighted they are teaming up with such an iconic event which receives world-wide exposure for our partners.”
Vodafone’s consumer business unit director, Ben McIntosh, added: “We’re pumped at becoming the naming rights sponsor of the Gold Coast 600 to bring the Vodafone brand to the hundreds of thousands of fans who attend the weekend, in addition to the millions of people who watch it on big and small screens across Australia and around the world.
“Anticipation is already high for this year’s event and we’re proud to align the high-performance Vodafone brand with the passion and excitement of the Gold Coast 600.”
This year’s edition of the Vodafone Gold Coast 600 will be staged at the Surfers Paradise Street Circuit, and is scheduled to take place between 20th and 22nd October.