Valtteri Bottas refuels Konecranes partnership

Formula One driver extends agreement with crane manufacturer for 2018 season.

Valtteri Bottas refuels Konecranes partnership

Finnish Formula One star Valtteri Bottas has extended his global marketing partnership with Konecranes for a further year.

The crane and lifting equipment manufacturer will be listed as an official partner of the Mercedes driver for the duration of the 2018 season.

The deal, which renews an association launched in May this year, will see Konecranes' logo continue to adorn the 28-year-old's race overalls, while it will also be present on his personal website and social media account. Additionally, the company will be able to use Bottas' image in its various marketing campaigns across multiple platforms.

“We have developed a well-working partnership during this past year," said Bottas. "It has been interesting to see how much we have in common and how naturally our two worlds have met.” 

Panu Routila, president and chief executive of Konecranes, added: “We are very excited about this partnership with Valtteri, we have received a lot of positive feedback from both customers and employees. It’s been a great success and we decided to continue, as we truly believe there is much more that we can accomplish together.”

Bottas won the final Grand Prix of the Formula One season in Abu Dhabi on Sunday, holding off teammate Lewis Hamilton to secure third place in the 2017 drivers' championship.